GE Appliances launched a refreshed tagline (“good things, for life”) in 2017, a nod to its history with General Electric, which used the tagline “we bring good things to life” from 1979 to 2003. Under the terms of the sale, Haier would have the right to use the GE brand name until 2056. On June 6, 2016, Haier and KKR acquired GE Appliances for $5.6 billion. The transaction was terminated in December 2015 after the United States Department of Justice filed a lawsuit to block the deal on concerns that, along with Whirlpool, the combined company would control 90% of the "do-it-yourself" market for kitchen appliances sold by home construction retailers. The deal carried a US$175 million termination fee clause if Electrolux was unable to complete the acquisition. On September 8, 2014, General Electric agreed to sell the company to Electrolux, a Swedish appliance manufacturer and the second-largest consumer appliance manufacturer after Whirlpool Corporation, for US$3.3 billion in cash. From 2010 to late 2014, GE Appliances & Lighting was a sub-business under GE Home & Business Solutions. In January 2004, it became part of GE Consumer & Industrial when GE Consumer Products (founded in 1905) merged with GE Industrial Systems (founded in 1930) to form GE Consumer & Industrial.
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GE Appliances was originally a part of General Electric, a company which began marketing a full roster of heating and cooking products in 1907. Haier has the right to use the GE brand name until 2056. The company was owned by General Electric until 2016, and it was previously known as GE Appliances & Lighting and GE Consumer & Industrial. Another FirstBuild location is in South Korea, and a FirstBuild location in India opened its doors in 2019. The company also owns FirstBuild, a co-creation community and micro-factory on the University of Louisville's campus in Louisville, Kentucky. It is one of the largest appliance companies in the United States and manufactures appliances under several brands, including GE, GE Profile, Café, Monogram, Haier and Hotpoint (Americas only, European rights held by Whirlpool Corporation).
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It has been majority owned by multinational home appliances company Haier since 2016. GE Appliances is an American home appliance manufacturer based in Louisville, Kentucky. 12,000, including 6,000 at Appliance Park